Apertive
How we work

A process built for
what comes after launch.

Eight clear stages, one accountable team. We take you from first conversation to a product that keeps growing — and we stay for the part most agencies skip.

See ServicesSee Services
08
stages, one team
Fixed scopeWeekly demosYou own everythingNo handoffsMeasured against goals
Fixed scopeWeekly demosYou own everythingNo handoffsMeasured against goals
◆ The model

Two halves of one partnership.

Stages 01 – 05

Ship

From first call to a launched product. Strategy, design, and engineering — scoped tightly and delivered on a firm timeline.

Stages 06 – 08

Compound

Where most agencies leave, we stay. Hosting, maintenance, SEO and optimization keep the product earning long after launch.

01

Lead

Day 0

It starts with a conversation. We learn about your business, your goals and whether we are the right fit — honestly.

Intro callFit assessment
02

Discovery & strategy

Week 1

We map your users, market and metrics, then define exactly what to build and why — before any design begins.

Goal mappingScope documentFixed quote
03

Design

Weeks 2–3

High-fidelity, clickable UI you can review and sign off with confidence — no guesswork, no vague mockups.

WireframesHi-fi UIPrototype
04

Build & test

Weeks 3–6

Clean, fast, accessible code — reviewed, tested and measured against the performance targets we set together.

DevelopmentQA & testingWeekly demos
05

Launch

Week 6+

We ship it properly — configured, secured and monitored. This is where most agencies hand over the keys and disappear.

DeploymentHandoverTraining
06

Host

Ongoing

Innovent Cloud takes over the infrastructure — fast managed hosting, domains, SSL and daily backups, all handled.

Managed hostingSSL & securityBackups
07

Grow

Ongoing

SEO, content and digital marketing keep the pipeline full, while we optimize the product against real data.

SEOContentCRO
08

Partner

Long-term

A lasting relationship focused on measurable growth — your product keeps compounding, month after month.

RoadmappingReportingIteration
◆ What you can expect

No surprises, at any stage.

Fixed-price scope

A clear quote up front. No hourly guesswork, no surprise invoices.

Weekly demos

See real progress every week — no black boxes, no month-long silences.

You own it all

Code, content and accounts are yours. You're never locked in.

Support after launch

One team keeps hosting, maintaining and growing the product for you.

Taking on partners for Q3 2026

Start at stage one.

Book a 30-minute discovery call and we'll map your first three stages together — no pitch, no pressure.

Or send us a message →